Not For You was born out of a quiet rebellion, a refusal to keep living under the weight of expectations.
We were told how to speak, how to dress, how to behave, what to be and what not to be.
Culture shaped us, but it also tried to shrink us. And when we questioned it, we were labeled rebellious.
But we were never lost, we were just done pretending.
Not For You isn’t just a brand. It’s a voice for those who’ve been judged for being real.
It’s for the ones who unlearn, who break cycles, who choose themselves, even when it’s uncomfortable.
We exist for those tired of waiting for permission to be who they are. This is a space to feel, to wear your truth, and to stop apologizing for it. This is Not For You, and that’s exactly the point.